Hatfield's Goode Grub began as (and still is) a food truck and catering business. After one season, the business started to outgrow its small kitchen. Expansion became inevitable. Chef Ken Hatfield (a descendant of the infamous Hatfields from the famous American family feud between the Hatfields and McCoys) has been a chef for
He has experienced the world aboard a hospital ship and has been a chef at the House of Blues (Chicago). The chef mixes his international experience with his southern upbringing to create southern comfort fusion food.